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Major Manufacturing Magazine Taps NewsEdge For Content, Strategic Marketing Efforts

Managing Automation Online uses NewsEdge Editor's Picks & ReachOut Mail to provide must-have industry content resource for readers.

BURLINGTON, Mass. - January 22, 2002 - NewsEdge, a Thomson business and leading provider of real-time news and information products, announced today its Editor's Picks industry-based content service will be a core offering for Managing Automation magazine's web site.

Managing Automation Online is an extension of Managing Automation, a monthly magazine for business and technology managers in manufacturing. By integrating NewsEdge Editor's Picks, which include industry-based content culled from hundreds of branded news and information sources, Managing Automation Online will provide daily headlines and full text articles in manufacturing, manufacturing technology developments, management, and other topics to its readers. To create NewsEdge Editor's Picks, a team of NewsEdge industry experts review thousands of stories a day to filter out irrelevant information, giving users only the news that matters to them.

Also, as part of the innovative use of the NewsEdge technology, Managing Automation will push industry-specific news developments to readers using NewsEdge ReachOut Mail to boost return visits to the site. The plan is to make Managing Automation's web site (www.managingautomation.com) a daily must-have resource for professionals who want to stay abreast of key developments in their industry.

"We wanted to provide as much industry-specific information as possible. The challenge for us was to find a news service that could provide the highly specialized news that our readers and users seek," said Meg Wormley, associate publisher for Managing Automation. "NewsEdge was it."

By employing this two-pronged approach to serving users' needs, the magazine hopes it will make visits to its site a daily habit, thereby increasing loyalty and boosting overall use of the site.

"This is truly one of the smartest utilizations of our content and technology," said Lee Phillips, vice president of Product Management at NewsEdge. "The coupling of superior content-content that's relevant and deemed important to manufacturing professionals-with an innovative web site utilizing email tools is really quite powerful."

After carefully reviewing several suppliers, Wormley said Managing Automation chose NewsEdge for several reasons, including NewsEdge's B-to-B focus, excellent customer service, and the ReachOut Mail service allowing for opportunities to generate revenue through sponsorships of the daily e-mail newsletters.

"NewsEdge was not only unique in the selection of topics available, but they were also extremely helpful. All of our questions have been answered quickly and fully. Conferencing in technical and editorial staff to help answer questions really helped close the sale," said Wormley. "NewsEdge truly seems to have a customer focus."

About Managing Automation Online
Managing Automation Online, the technology guide for manufacturing enterprise management, is the web site of Managing Automation, a monthly magazine published by Thomas Publishing Company. Both the magazine and the web site cover technology for automation, integrated manufacturing and IT and e-business as used in the manufacturing enterprise. Users and readers are business and technology managers in manufacturing. Further information can be obtained from Managing Automation, Five Penn Plaza, New York, NY 10001. Tel: (212) 695-0500. Fax: (212) 629-1149. E-mail mwormley@tpmgnet.com.

About NewsEdge
NewsEdge, a Thomson business, is a leading provider of real-time news and information products. The company services approximately 1,500 corporations, government agencies, non-profits and professional service firms worldwide. NewsEdge combines proprietary technology, branded content and specialized editorial processes to deliver tailored information and decision-support solutions to knowledge workers through its information products and content services.

About The Thomson Corporation
The Thomson Corporation (www.thomson.com), with 2000 revenues of approximately US$6 billion, is a leading provider of integrated information solutions to business and professional markets worldwide. The Corporation's common shares are listed on the Toronto and London stock exchanges (TSE:TOC).

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