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P R E S S R E L E A S E Biz360 and Dialog Form Alliance to Help Corporate Executives Manage Their Company's Perception in the Media Partnership to Integrate Intelligent Information from the Dialog NewsEdge Service with Automated Media Analysis from Market360 San Mateo, Calif. and Cary, North Carolina, January 28, 2003 — Biz360, the leading provider of active market intelligence, and Dialog, a Thomson (NYSE: TOC; TSX: TOC) business and a leading worldwide provider of online-based information services and integrated information solutions, today announced a partnership to help corporate executives manage their company's public perception by integrating Dialog's NewsEdge services with the active market intelligence provided by Biz360's media measurement application, Market360. Corporate communications professionals will benefit from this comprehensive solution designed to improve strategic planning and execution as they manage their companies' perceptions in the marketplace. Dialog NewsEdge customers understand the value of industry-specific news and research from thousands of global sources. In a time of accountability and budget cuts, corporate executives can rely on Dialog NewsEdge and Market360 to make informed and strategic decisions on how best to allocate resources and roll out communications initiatives that closely tie to corporate business objectives. In addition, corporate communications professionals will be able to report on their accomplishments with quantitative metrics in the same way as their sales and manufacturing counterparts. "With Dialog NewsEdge, we combined Dialog's deep, rich content with the news refining prowess of NewsEdge to offer an industry-specific, personalized current awareness and news alerting service for corporations," said Dialog Executive Vice President of Strategy and Alliances Cliff Pollan. "By partnering with Biz360's automated media analysis service, together we're offering corporate communications professionals across a range of industries a dynamic tool to monitor, quantify and react to public perception of their companies." "Market360 provides corporate executives with the active market intelligence they need to effectively manage their company's perception in the market," commented You Mon Tsang, CEO of Biz360. "Dialog NewsEdge has unparalleled depth and breadth of content in such fields as business, science, engineering, finance and law. The combined value of industry-leading content and continuous media analysis will enable joint customers to competitively manage their businesses." Biz360 continues to partner with the information services that matter most to corporate executives and is the only provider of continuous, automated media analysis with content and data partnerships that include Factiva, a Dow Jones and Reuters company; Dialog; Bacon's Information, Inc. and multivision, inc. - Ends - topAbout Biz360 Leading companies such as 3Com, Cap Gemini Ernst & Young, Harley-Davidson Motor Company, Hyperion, Syngenta and Verisign use Market360's active market intelligence to improve their marketing performance by analyzing difficult-to-measure concepts such as brand perception, industry buzz, reputation and mindshare. Biz360 is a privately held company located in San Mateo, CA and is funded by Foundation Capital, Granite Ventures and Adobe Ventures. Biz360 can be reached at 866.424.9360 or www.biz360.com. About Dialog Today, Dialog's online services — offered through the Dialog®, Dialog Profound®, Dialog DataStar™, NewsEdge and Intelligence Data brands — give users the ability to precisely retrieve data from more than 1.4 billion unique records, accessible via the Internet or through delivery to enterprise intranets. Searchable content includes articles and reports from thousands of real-time news feeds, newspapers, broadcast transcripts and trade publications, plus research reports and analyst notes providing support for financial decision-making, as well as in-depth repositories of scientific and technical data, patents, trademarks and other intellectual property data. Corporate librarians, knowledge managers, other information professionals and end-users at business, professional and government organizations in more than 100 countries prize Dialog services for their depth and breadth of content, precision searching and speed. Based in Cary, N.C., USA, Dialog has operations in 31 other countries worldwide. For more information about Dialog, please visit www.dialog.com. Or, please call (U.S./Canada) 800-3-DIALOG or (U.S.) 919-462-8600. Dialog's London office may be reached at (44) (0) 207-940-6900. About The Thomson Corporation -30-
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